Strategic Transformation of UAE’s Leisure Destination
Meem provided long-term strategic consulting and development services for a UAE leisure destination, including a zoo, hotel, F&B, retail, and entertainment components. By identifying underperformance areas and opportunities, Meem successfully transformed the project, increasing its value by 400% in 5 years. This resulted in multiple awards, including the Top Zoo & Park Middle East award for three consecutive years.
The project involved comprehensive branding, capital raising, renovations, and operational restructuring, enhancing the zoo, hotel, and overall visitor experience. Meem’s approach attracted international visitors and solidified the destination as a leading entertainment venue in Abu Dhabi.
