Our organizational sprit believes that where design meets passion & love with space, good architecture happens here
As dedicated specialists in Strategic Brand Management, we assist with the curation and launch of brands within the Middle East. Our expertise lies in crafting development and launch strategies, devising operational blueprints, orchestrating introductions and brand placements, fostering brand partnerships & securing investment, managing brand adaptation & localisation and overseeing local activations within the GCC, wider Middle East and African regions.
As dedicated specialists in Strategic Brand Management, we assist brands with their launch within the Middle East. Our expertise lies in crafting development and launch strategies, devising operational blueprints, orchestrating introductions and brand placements, fostering brand partnerships & securing investment, managing brand adaptation & localisation and overseeing local activations within the GCC, wider Middle East and African regions.
As dedicated specialists in Strategic Brand Management, we assist brands with their launch within the Middle East. Our expertise lies in crafting brand development and launch strategies, devising operational blueprints, orchestrating introductions and brand placements, fostering brand partnerships & securing investment, managing brand adaptation & localisation and overseeing local activations within the GCC, wider Middle East and African regions.
Drawing on the personal vision and decades of expertise of David Lloyd — professional athlete, entrepreneur, and founder of the original David Lloyd Clubs concept — Meem was tasked with bringing the next generation of Country Clubs & Resorts to the Middle East to life on behalf of our client. This new chapter builds on his pioneering legacy in creating world-class health, fitness, and lifestyle destinations, setting a new benchmark for wellness-focused communities in the region.
Together, these elements unveil a first-of-its-kind concept in the Middle East — where country club lifestyle, world-class wellness, and luxury living unite under one vision.
The Country Clubs will redefine leisure and lifestyle in the region, blending sport, social connection, and relaxation in one seamless environment. Featuring state-of-the-art gyms, heated indoor and outdoor resort-style leisure facilities, premium racquet courts, golf and sports simulators, elegant lounges, business facilities, and refined dining venues, these clubs will be far more than places to work out; they will be vibrant social hubs where members feel genuinely at home. Designed to inspire an active yet balanced lifestyle, each club will be set within beautifully landscaped surroundings that invite both recreation and moments of calm.
At the heart of every destination lies One Wellness, a concept curated by British-based Healthcare Group, Sur, which introduces an exclusive holistic programme in health and wellness to the Middle East. Combining cutting-edge diagnostics, bespoke wellness experiences, and advanced medispa treatments led by leading experts, One Wellness integrates medical precision with premium leisure facilities. This holistic, first-of-its-kind approach ensures every member has access to tailored solutions for fitness, recovery, and long-term wellbeing.
Extending the experience beyond the club, David Lloyd’s Signature Living introduces a new standard in luxury residences, located on or directly adjacent to these exclusive wellness destinations. Residents will enjoy privileged access to the entire ecosystem of health, leisure, and social spaces, seamlessly blending home life with a wellness-first philosophy. Each residence is thoughtfully designed to offer modern elegance, while the community fosters connection through shared amenities, from sunrise yoga and spa retreats to intimate gatherings and family activities.
This is luxury living redefined — combining exceptional facilities, personalised wellness, and vibrant community life, all inspired by David Lloyd’s lifetime of sporting and entrepreneurial innovation. Each location will be meticulously tailored to the discerning Middle East clientele, offering a holistic environment where home, health, and happiness come together in perfect harmony.
