NAO Beach Club, one of Marbella’s most iconic luxury destinations, is set to expand internationally. Its first global site will open in Dubai. Known for its sophisticated ambience, world-class entertainment, and unforgettable beachside experiences, NAO Beach Club is poised to bring a new standard of luxury to the UAE.

MEEM has been entrusted with the key elements of this ambitious expansion, including devising the overall expansion strategy, sourcing the perfect location, refining brand positioning for the Dubai market, structuring licensing agreements, and securing valuable partnerships. This comprehensive approach ensures a seamless launch and a strong foundation for NAO’s success in its first venture beyond Marbella.

Dubai’s vibrant hospitality landscape offers the perfect setting for NAO Beach Club to extend its legacy in the region, blending Marbella’s signature charm with the glamour and energy of the UAE.